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Neuroscience of Effective Sales People
BRAIN-BASED APPROACHES TO MASTER THE ART OF MAKING CUSTOMERS FEEL UNDERSTOOD AND INSPIRED TO ACT
Neuroscience of Effective Sales People
BRAIN-BASED APPROACHES TO MASTER THE ART OF MAKING CUSTOMERS FEEL UNDERSTOOD AND INSPIRED TO ACT
The Learning Journey
Phase 1
12 Sessions of 3 hours each
Phase 2
🔘Keeping your pipeline full
🔘Mapping your conversion ratios
🔘Implementation of key account management
Phase 3
About The Program
This is a 4 day program which is specifically designed for
B2B Organizations.
This program will help sales leaders and their teams
achieve the following:
- Build a predictable sales pipeline
- Convert prospects into customers with significantly better conversion ratios by applying the understanding of
neuroscience to make every sales conversation highly effective - Negotiate effectively without compromising relationships
- Implement customer relationship management/ Key account management practices in your organization
Key Concepts
- Gathering information, getting referrals, and prequalifying
- Planning for contact
- Making contact: Executing the call and handling objections
- Following through
- Managing your sales funnel
- Managing your geography
- Developing instant credibility
- Building rapport and trust with customers
- Deeper understanding of the value the customer seeks
- Guiding thoughts / The true influence
- Advancing the sales by building commitment
- Helping customers make decisions effectively
- Managing resistance
- Developing effective sales presentations
- Sending effective sales proposals
- Avoiding classic negotiation mistakes
- Knowing myself and my customer in a negotiation
- Preparing for and conducting the negotiation
- Power and challenges in negotiation
- Negotiation simulation
- Talking business strategy with customers
- Developing conversation strategies for senior level customers
- Conducting conversations at the senior level
- Talking results with customer
- Winning Through Sales Innovation
- Introduction
- Gather information
- Analyze the situation
- Identify opportunities
- Develop account goals and action plans
- Implement the plan
- Applying effective leadership approaches
- Focusing on upstream activities
- Creating a high-performance sales climate
Applying fundamentals of being an effective sales coach:
1. Build learning into everyday work
2. On the job coaching
3. Be a thinking partner
4. Deliver feedback to enhance performance
About NeuroBusinessGroup
Where Neuroscience Meets Human Potential
NeuroBusiness Group was founded in 2009 by Dr. Srini Pillay, a Harvard psychiatrist, world-leading neuroscientist, HBR contributor, and recognized among the Top 20 Movers and Shakers in human performance. NeuroBusiness Group has been focused on making understanding of human brain and behavior as simple as possible to understand and help humans to overcome the toughest challenges, which are to create real behavior and mindset shifts.
NBG expanded its footprints in Asia with Sumit Seth, who brings over two and a half decades of experience in driving behavioral transformation, underpinned by his tenure in CXO roles, his leadership of Forum India, a people development organization and his credentials as a psychologist.
The Brains Behind NeuroBusiness Group Asia
Dr. Srini Pillay
Sumit Seth
Reulay
Your AI Coaching Companion
AI isn't something to fear, it's your most powerful self coaching ally. Reulay, the world's first app for mindset and peak performance, is trusted by top professionals, elite athletes, and leading organizations including Bank of America, Lenovo, Mayo Clinic, and the NBA. With research-backed results, 76% of users experience improved wellbeing, Reulay delivers on-demand mindset shifts at the five critical moments of every day. Learn to build your personalized AI companion on the Reulay app and make lasting behavior change part of your daily rhythm.
- Starting your day with intention
- Preparing for high-stakes meetings or conversations
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